Essay on Functional Illiteracy - 873 Words

What is Illiteracy? An adult or adults with a reading incapacity, a lack of knowledge of a subject, and/or a error in speech or writing according to Encarta World English Dictionary is a person or persons with illiteracy. Ronald Nash the author of an on-line article entitled The Three Kinds of Illiteracy he describes the three different types of illiteracy. Nash explains in detail cultural, moral, and functional illiteracy in his article. Cultural illiteracy defined by E.D. Hirsch Jr. is to possess the basic information needed to thrive in the modern world (Nash). Moral illiteracy is not being taught or lacked the education and understandings in religious or spiritual beliefs (Nash). Functional illiteracy refers to the inability of an†¦show more content†¦This survey measured three areas that included: pose, documentation, and quantitative proficiency (Literacy Center for the Midlands-Facts on Illiteracy). Through many studies it has shown that illiteracy has a significan t impact on the economy (Economic Impact of Illiteracy in this Country). The American Council of Life Insurance reports that three quarters of the Fortune 500 companies provide some level of remedial training for their workers (Economic Impact of Illiteracy in this Country). According to Economic Impact of Illiteracy in this Country an online article reports that a study done by the Northeast Midwest Institute and The Center for Regional Policy found business losses attribute to basic skills deficiencies run into the hundreds of millions of dollars. This is due to the low productivity, errors, and accidents that occur on the job (Economic Impact of Illiteracy in this Country). Some think that illiteracy may be the cause of many deaths that occur (Illiteracy) About 30% of 2,659 patients had inadequate comprehension of the written instructions on the prescription bottles according to an on-line article entitled Illiteracy. America has many affected areas which illiteracy maybe larger than anyone may seem to think. In Mississippi, the worst ranked state in America, about every third person is placed at level one illiteracy (Roberts). Roberts reports in the state of Michigan that 18% of adults,Show MoreRelatedDoes Illiteracy Affect Crime and Poverty Rates?1757 Words   |  7 PagesDoes Illiteracy Affect Crime and Poverty Rates? Illiteracy is a growing problem in the United States. The amount of juvenile delinquents entering correctional facilities that are considered â€Å"functionally illiterate† is at an astonishing 85%. Being functionally illiterate means that these children lack reading and comprehension skills that are necessary in order to function in everyday situations as well as the ability to work and maintain a job. Complete illiteracy means a person cannot read orRead MoreThe Cycle Of Illiteracy And Illiteracy984 Words   |  4 PagesThe Cycle of Illiteracy Illiteracy has always been a problem in society in various ways that I believe, can only be frowned upon. Events in the past and present days emphasize the importance of basic education focusing in literacy as an essential part of our society. An experience as simple as a parent being illiterate can have a ripple effect on their children. Such as, my grandfather, who was raised in Mexico and was taught that labor to provide for his family was of higher importance thanRead MoreLow Literacy Is A Prevalent Problem Among Adults1494 Words   |  6 Pagesand consider that nearly half of Chicago’s population cannot read proficiently. Although some people are completely illiterate, meaning that they completely lack the ability to both read and write, most are simply functionally illiterate. Functional illiteracy as stated by Daniel Lattier is defined by the UNESCO and he sums it up as the following, â€Å"The UNESCO definition implies that a functionally literate person possesses a literacy level that equips him or her to flourish in society. A functionallyRead More The Roots of Illiteracy Essays1230 Words   |  5 PagesThe Roots of Illiteracy      Ã‚  Ã‚   A problem that pervades our society and threatens to undermine all of the advances of our culture is illiteracy. Why is illiteracy so prominent in the United States? In such a diverse culture the causes of illiteracy cannot be easily pointed out. The United States has one of the most expensive higher educational systems in the world, yet 43% of adults read at a level that scarcely makes it possible to function in society.    Almost 22% of adults are notRead MoreThe Human Cost Of An Illiterate Society By Jonathan Kozol946 Words   |  4 PagesStatistically, based on reports from 2003, 99% of the total population ages 15 and over can read and write (CIA Library). Thus, one can conclude illiteracy is not a crisis. However, â€Å"The Human Cost of an Illiterate Society† by Jonathan Kozol, implies something different. Kozol emphasizes the hardship of an illiterate, and briefly explains the importance of helping an illiterate without providing much of a solution, while Kozol’s essay was ineffective overall because of the lack of factual evidenceRead MoreProblems Faced by Illiterates Essay478 Words   |  2 Pagesthat sort would have. This chaos is not far from what millions of illiterates feel on a daily basis. The phrase illiteracy applies to more than a simple inability to read or write. There is also functional illiteracy. Functional illiterates can read words but they cannot comprehend their meanings, synthesize information or make decision based on what they read. Illiteracy could also be defined as restriction or confinement due to the simple fact that, thats the type of life many non-readersRead MoreLiteracy Is A Common Problem Around The World Essay1415 Words   |  6 Pagesvarious textbooks in order to gain new knowledge about their selected major. Many adults and children around the world cannot read one sentence, much less pages and pages of comprehensive subject matter. The inability to read and write, known as illiteracy, is a common problem around the world, especially in developing countries, and has many unfortunate consequences. Literacy plays a major role in the world, impacting various aspects of society, politics, and the world economy, not to mention individualRead MoreCell Phones And Its Effects On Our Lives1578 Words   |  7 PagesDevelopment) country where the current generation was less educated than the previous one. †¢ Nearly 85% of the juveniles who face trial in the juvenile court system are functionally illiterate, proving that there is a close relationship between illiteracy and crime. More than 60% of all inmates are functionally illiterate. †¢ 53% of 4th graders admitted to reading recreationally â€Å"almost every day,† while only 20% of 8th graders could say the same. †¢ Reports show that the rate of low literacy in theRead MoreOrganization Background Of Literacy Connections Essay2221 Words   |  9 PagesVolunteers are recruited, trained and supported to provide one-on-one or small group tutoring to adult students. Recognizing that illiteracy is a family issue, our Book Buddies and Classroom Book Buddies programs recruits volunteers to read one-to-one once a week with a child who is struggling with reading in the 2-4 grades. Our goal is to prevent adult illiteracy by helping children achieve grade-level or better reading skills at the critical time when children are transitioning from learningRead MoreLiteracy Skills And Development Of Literacy Training Programs907 Words   |  4 Pagesworking together, nurses can improve the accessibility, quality, and safety of healthcare provided, reduce costs, and improve the health and quality for millions of people in the United States† (Bastable, 2014, p. 258). Health Literacy versus Functional Illiteracy Health literacy does not encompass only literacy in itself. There is more involved then reading and writing. Health literacy is defined per Bastable (2014) by the Center for Disease Control and Prevention, in the Patient Protection and Affordable

Working With Children And Children - 756 Words

In addition to working with incarcerated populations, working with children also presents a host of limitations and hurdles to overcome. Numerous safeguards are required when working with children, particularly because children may not be mature enough to give informed consent. The study will follow respective IRB protocols in working with children, including receiving informed consent from the child’s guardian, explaining the research to the child in an age-appropriate manner, and receiving consent from the child. Questions will be crafted in a way that minimizes trauma for the child, licensed social workers will be made available to the child and family throughout the study, and social workers will be consulted if it is believed that the study may need to be terminated due to trauma or harmful impacts to the mother/child relationships. Again, by using triangulation, information that may not be appropriate to receive directly from the child, information that the child cannot recall, or information that the child may be hesitant to disclose due to the fact that researchers and social workers are often mandated reporters will be triangulated from other interviews and observations. A further limitation is the fact that the large boundaries of the study -including the school system, incarceration system, and entire family structure- are daunting and can potentially result in a lack of depth within each case. However, having just five to ten cases that includeShow MoreRelatedWorking With Children And Families947 Words   |  4 Pageswork is a career that I have always been interested in, especially working with children and families. Helping people overcome obstacles and making the most of themselves is a very rewarding and yet a challenging career. I’ll have the chance to meet a variety of different people with different problems from cases of abuse and neglect as well as supporting those in the care system. I am particularly interested in working with children and families who often form the most vulnerable service users, developingRead MorePLAYWORK – WORKING WITH CHILDREN1935 Words   |  8 PagesAssignment 310 – Understand Children and Young People’s Self-Directed Play Task A – Briefing Notes 1. Explain the characteristics of freely chosen, self directed play Freely chosen play is where children are able to choose what they want to do Personally directed play is where children will choose how they want to do what they have chosen to play. Intrinsically motivated is why children choose why they choose certain types of play. Goalless means that children will play for no particular reasonRead MoreMy Experience Working With Children935 Words   |  4 PagesAs my experience working with children grows, I would like to gain the skills necessary to run a preschool program. I have worked primarily with infants and toddlers in the past few months, which has become a new focus of mine. Working with such young children allows me to have a productive impact on their cognitive development. This opportunity has been a great encouragement and I hope to run an infant-toddler program within a larger school. My more immediate goals are centered around gaining experiencesRead MoreWorking With Children And Young People1748 Words   |  7 PagesUnit 087: Work with Children and Young People in a Residential Care Setting 1 Understand the legal, policy, rights and theoretical framework for residential care for children and young people 1.1 Explain Current theoretical approaches to residential provision for children and young people: Attachment theory – a model of psychology that tries to how long-term and short-term interpersonal relationships between people develop. Separation/Loss theory tries to explain the insecure attachment behaviourRead MoreMy Experience Of Working With Children889 Words   |  4 Pages2. In my experience in working with children, I have been placed in sites where the population was diverse. These environments were beneficial because I was exposed to lifestyles of children from different nationalities and socioeconomic statuses, and I saw how their resources affected them. As a staff member working in the Children’s Ministry at my church, I saw firsthand how a child who struggled to learn a play and was constantly absent from church shadowed their absence in school and theirRead MoreWorking With Children And Young People2042 Words   |  9 PagesWhen working with children and young people it is important to know the aims and responsibilities for your setting. The government frame work, Every Child Matters (ECM) places great importance on partnership working. The five outcomes for ECM are †¢ Be healthy †¢ Stay safe †¢ Enjoy and achieve †¢ Make a positive contribution †¢ Achieve economic well-being It is very important that everyone working together with children and young people finds out about the five outcomes and bases their working practiceRead MoreImplementing Safe Working Practice For Children1314 Words   |  6 PagesImplementing safe working practice There will be numerous policies and procedures within a setting and Staff need to be aware of them. There will be a number of other policies written to safeguard the children, young people, staff, and visitors from danger and to ensure safe practice throughout the setting. The purpose of this policy is to maintain an environment where children feel secure, are encouraged to talk, and are listened to. Also children know that there are adults in the day care centreRead MoreWorking With Children Is An Amazing And Fun Job870 Words   |  4 PagesWorking with children is an amazing and fun job to have, however there could be some drawback to it too just like any other job. I had no idea what I was getting into when I signed up for this class especially the lab. The only experience I ve had with children before this class was watching my nephew and nieces for a few hours. This class gave me the opportunity to get the experience in a classroom full of children. I got to experience childre n in their best days and children in their worst daysRead MoreSocial Work Working with Children and Families3237 Words   |  13 PagesSocial care working with children and families Level 4 Final exam 1. In your own words summarise the major learning points from the whole of the programme with particular reference to : * Principles of social work with children and families * The process of social work with children and families * Working with adults in the family * Immediate protection of the child * Working with the family as a group * Working with children being looked after by the local authority Read MoreLearning Guides for Practitioners Working with Children1984 Words   |  8 PagesAccording to the learning guide 15 and other learning guides, there are emphasis that practitioners working with children, young people and families must have knowledge and awareness of spaces that children and young people occupy. Also practitioners are expected to understand the effect of the spaces on children and young during transitions and be able to demonstrate skills and knowledge to shape their relationships between peers and with adults, to influence their physical, cultural, social interactions

Adolescent Sex Free Essays

The prevalence of teenage pregnancy in the society and the alarming increase of such are often perceived to be caused by inadequate government and educational programs about sex. While most people continuously adhere to this idea, the role and responsibilities of parents in their child’s sexual quandaries, to some extent is set behind the veracity of the problem. Some parents even exhibit lack of authority over their children by allowing them to have sex at home. We will write a custom essay sample on Adolescent Sex or any similar topic only for you Order Now As a parent your basic instinct is to weigh the consequences when your child is already engaged in premarital sex or if his or her relationship is already progressing on that direction. On the affirmative side of the scale, today’s liberal society demonstrates that everyone is doing it and it is part of your child’s learning experience. The unconstructive scale on the other hand, carries out issues on morality, sexually transmitted diseases and pregnancy. Instead of allowing them to engage in premarital sex inside your home, provide your parental guidance by teaching them abstinence-only sex education which emphasizes morality and having sex within the boundaries of marriage (Religion and Ethics Newsweekly, Episode 823). This will establish a platform for your children to know that having sex at a very young age and outside the sanctity of marriage can result to heavy emotional and physical costs which are not only limited to diseases and pregnancy but is also a ground to bring into a halt their supposed bright future. Though, an open communication with your children regarding their sexual experiences is a great start to take a hold of them when they are already engaged in sexual activities, allowing them to do it in your home is improper and inappropriate decision to make as their parent and guardian. The foremost situation of your children living in your house and exclusively depending on you to fill their stomachs are substantial evidences that they still are not capable of taking care of themselves and their actions to include having premarital sex. References PBS, February 4, 2005 Religion Ethics Newsweekly, Episode 823 Retrieved on 2009-21-02 How to cite Adolescent Sex, Papers

Segmentation Analysis

Question: Discuss about the Segmentation Analysis. Answer: Introduction: PMD personal Microderm products are at home microdermabrasion products for healthier skin. Microdermabrasion is a non-chemical procedure which removes the outermost layer of the skin which constitutes dead cells and reveals a healthier layer of skin with higher levels of collagen. This procedure is used to remove scars, blemishes, sun damage and wrinkles. This procedure is very expensive and being performed by dermatologists. A group of doctors, engineers and experts at PMD built at home microdermabrasion handheld device in early 2004 ( Get PMD, 2016). The product provides affordable microdermabrasion experience at home, which is at par with the professional microdermabrasion offered by dermatologists. This product uses discs which exfoliate skin which leads to removal of dead skin and it reveals a better and healthier layer of skin. The company didnt have enough funds for huge marketing budget and operated from a basement office. Initially, in 2004, PMD personal microdermabrasion devices were distributed free of costs to mummy bloggers so as to get the social media attention and positive reviews ( Get PMD, 2016). The product is a huge success as it offers multiple skin benefits and provides rejuvenated skin. At present, the PMD is a premier brand selling Microderm devices and skincare products. The company has the huge business scope as the dermatology devices market is expected to reach $11,337 million by 2019 (Markets Markets, 2015). There is increased demand for dermatology devices due to rising incidence of skin problems and due to increasing awareness about dermatology procedures. Positioning and Market Segmentation of PMD Personal Microderm Product positioning is a most important part of a marketing plan as it helps in communicating the product attributes to the customers. An effective product positioning helps in reaching the different target audience. In order to position effectively, the organization should first segment the market so that the message can be designed according to target market (Ries Trout, 2001). The positioning message is designed to meet the needs of the target customer. Positioning involves motivating the prospective buyers to buy the product by highlighting the product attributes. Positioning message is a printed salesman itself as it aims at providing maximum benefits to target customer (Ries Trout, 2001). The customer should be able to understand the benefits being offered by the product so as to determine the perceived value (Haines, 2012).. This perceived value helps in determining the price of the product. PMD personal Microderm is positioned as a home use DIY tool for microdermabrasion treatments. The PMD position itself as a tool using patented spinning disc technology which removes the dead cell and the vacuum suction tool helps in rejuvenating the skin. Through this positioning, PMD targets those individuals who want to go for microdermabrasion for their skin problems but find the microdermabrasion treatments quite expensive. The affordability factor of PMD personal Microderm has expanded the market for microdermabrasion to include those who want better skin. Their positioning message clearly communicates it a home use microdermabrasion tool. The features which PMD positioning communicates are:- It reduces wrinkles, pigmentation, and scars. It improves the skin quality. It can be done at home. It is as good as professional microdermabrasion treatment done by dermatologists. While buying the PMD personal microderm, the customer will think that this product benefits such as younger looking flawless skin, it is more affordable, it is easy to use, and it carries no risks. Hence it can be said that positioning message is a salesperson itself which communicate the product features. This positioning of the product is mainly achieved through blogs of the customers. They apply application based segmentation wherein the market is being segmented on the basis of benefits being sought. The target customer is one who wants microdermabrasion for pigmentation, scars, wrinkles or for better skin. Before launching the product PMD conducted a clinical study on 54 patients in which it was being observed that the product offered a reduction in wrinkles, sun damage, skin roughness and overall skin improvement. Thus it segmented its market on the basis of benefit being sought by the customer. The target customers are divided into following categories:- Customers seeking the reduction in wrinkles. Customers seeking the solution to pigmentation. Customers seeking the reduction in scars. Customer seeking overall improvement in skin. On the basis of this segmentation the organization should devise its marketing strategies. Relationship Between Marketing Mix and Target Customer of PMD Personal Microderm The marketer can sell a product effectively only when he possess relevant information about its target customer. The organization should possess the demographic, geographic and lifestyle related information about its target market so as to design proper marketing mix (Oslen, 2008). By having the customer data in place the organization can devise effective marketing mix strategies. The 4 Ps of marketing mix constitutes Product, Price, Promotion and Place. The role of the marketer is to understand the needs of target customers and then design a product which meets the needs. This product should be sold at a fair price through various distribution channels and effective promotions should be designed to increase customer awareness about the product (Oslen, 2008). The 4 Ps for PMD personal microderm are being discussed as below:- Product: - The PMD personal Microderm is a home used microdermabrasion tool. The product is designed to meet the skin improvement needs of its target market. Thus the product comes with multiple exfoliating discs to meet the multiple needs of the customers. The product offers similar to spa treatment as it uses the same aluminum oxide crystals. The product has patented spinning discs which provide highly effective microdermabrasion experience. The product comes with 12 months warranty so as to gain the trust of its customers. Thus in order to meet the needs of its target market, the product is designed effectively. Price: - The cost of PMD personal microderm is quite affordable when compared to the cost of microdermabrasion treatment professionally. The price of the product is a onetime cost and offers lifelong benefits. Furthermore, it offers other benefits such as convenience of treatment at home and high product quality. Thus the benefits being offered by PMD personal Microderm outweighs its costs. The price is arrived by keeping in mind the target market for most of the people who wish to go for microdermabrasion treatments find it quite expensive. Thus price is quite attractive for those people who need the treatment but cant afford it. Promotion: The PMD didnt have funds to afford huge marketing budget at the launch of the product. The company designed innovative promotional strategy by focusing on its target customers. The company produced 1800 devices in 2004 out of which, 500 were being distributed to mummy bloggers. This promotional strategy helped PMD in reaching its target customer through the blogs and product reviews of its initial users. Thus this strategy popularized the product due to its highly effective visible results. Place: The place refers to the distribution channel being followed by the company (Mannings, 2008). The PMD microdermabrasion products are being sold online and through local retailers. But they are more popular online as the local retailers sell at a higher price. Competitive strategy used by PMD personal Microderm Michael Porter designed Generic strategies framework which outlines the three major strategic options available to an organization. These three strategic options are as below:- The organization can achieve sustainable competitive advantage by achieving lower costs as compared to its competitors (Porter, 1985). Thus the organization achieves cost leadership as a competitive advantage. The organization can achieve sustainable competitive advantage by differentiating its products from its competitors (Steinhardt, 2010). The organization can also develop sustainable competitive advantage by focusing o niche markets and catering to their needs (Porter, 1985). The sources of competitive advantage of PMD personal Microderm is product differentiation and focus. The PMD personal microderm has differentiated its products through its patented spinning disc technology and calibrated vacuum suction. Due this differentiation the company is able to provide high quality microdermabrasion treatment to its customers at the comfort of home. The PMD focuses on skin improvement market and keeps improving its products to meet the needs of its target customers. The company uses social media heavily to connect and understand its target customers. These competitive advantages have made PMD an industry leader in the home microdermabrasion product category. Though the products of the company are quite affordable but cheaper substitutes do exist in the market. Conclusion The PMD Personal Microderm is a product which has expanded the niche market of microdermabrasion by introducing the product at affordable price and by producing great results. Earlier Microdermabrasion was a niche market but PMD has expanded this market by selling it as a product for general skin improvement. The company has identified the target market and devised proper marketing mix so as to make this product a success. The company has implemented innovative marketing strategies by sampling focusing on its target customers. Through its patented spinning discs it has been able to position itself as a market leader in home based microdermabrasion tools. References Business Review Press. (2011).HBRs 10 Must Reads on Strategy.Massachusetts: Harvard Business Press. Get PMD. (2016). Benefits of Microdermabrasion. [online] Available at: https://getpmd.com/microdermabrasion/ [ Accessed : 19 August 2016]. Get PMD. (2016). Empowered by PMD. [online] Available at: https://getpmd.com/empowered-by-pmd/ [ Accessed : 19 August 2016]. Get PMD. (2016). PMD Device Comparison Guide. [online] Available at: https://getpmd.com/pmd-device-comparison-guide/ [ Accessed : 19 August 2016]. Get PMD. (2016). PMD Gives. [online] Available at: https://getpmd.com/pmd-gives/ [ Accessed: 19 August 2016]. Get PMD. (2016). Our Story. [online]Available at : https://getpmd.com/about-us/ [ Accessed : 19 August 2016]. Haines, S. (2012).Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands.New York: McGraw-Hill. Kulman, A. (2013). Does It Work ? My Personal Experience. [online].Available at: https://safemicrodermabrasionequipment.com/personal-microderm-system-pmd-reviews/[ Accessed : 19 August 2016]. Lawley, B. andCohen, G. (2010).42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts from Around the World.California: Super Star Press. Mannings, R. (2008).Ubiquitous Positioning.Boston : Artech House. Markets Markets. (2015).Dermatology Devices Market Worth $11,337.0 Million by 2019. Pr Newswire.[ online]. Available at : https://www.prnewswire.com/news-releases/dermatology-devices-market-worth-113370-million-by-2019-289333771.html [ Accessed : 19 August 2016]. Oslen, H. (2008). Customer Targeting. On Strategy. [online].Available at: https://onstrategyhq.com/resources/customer-targeting/ [ Accessed : 19 August 2016]. Porter, M. (1985). Competitive Advantage. New York : The Free Press. Ries, A. and Trout, J. (2001). Positioning: The Battle for the Mind, 20th Anniversary Edition. New York :McGraw-Hill. Silverstein, M.,Sayre, K. andButman, J. (2009).Women Want More: How to Capture Your Share of the Worlds Largest, Fastest-Growing Market.New York: HarperCollins. Steinhardt, G. (2010).The Product Manager's Toolkit: Methodologies, Processes and Tasks in High-Tech Product Management. Heidelberg: Springer.

The Social Mill free essay sample

Mill Avenue, a street near the ASU Tempe campus, is paved with entertainment. The northernmost section of the road before Tempe Town Lake teems with clubs, restaurants, and shops. This part of the avenue, called the Mill District, plays a critical role in the local economy and culture. There’s no livelier place to be found in all of the Phoenix Metropolitan area – come the weekend, thousands of people flock to dance, eat, and shop. But Mill suffers from a design flaw. I had just finished eating at Corleones, a restaurant about a block and a half away from the Light Rail station. According to my timetable, the next train would be arriving in four minutes. Four minutes is, at least in theory, more than enough time to traverse one and a half of Mills undersized blocks. In practice, I was held up by two traffic lights on my way there. We will write a custom essay sample on The Social Mill or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I missed the train and had to wait twenty extra minutes in the dark, warm summer night. Wiping the sweat from my face and cursing Henry Fords name, I recalled a newspaper article that mentioned a proposal to block the street from cars. The Mill District should be permanently closed to cars to improve safety, encourage additional commerce on Mill as well as on nearby streets, and create a much-needed public place for the citizens of Tempe. Erecting barricades on either side of the Mill District to keep cars out would save the lives and time of both drivers and pedestrians. The traffic through Mill can be thought of like a university students schedule. Pedestrians are vital classes, while drivers are clubs and jobs. Though extracurricular activities are enjoyable and enhance student life, they should not be allowed to interfere with coursework. Drivers occasionally collide with pedestrians, and in pedestrian-heavy areas like Mill, the risk of a crash is higher than usual. (It should also be mentioned that a great many establishments on Mill deal in alcohol, and alcohol tends to inhibit executive faculties like staying on sidewalks.) The Mill District is one of the few places where cars cause more problems than they solve. Just as making time to study is tough, parking on Mill is difficult. The eighty minute time limit on Tempe parking meters is not long enough for most people – simply getting into a crowded rest aurant may take that long, to say nothing of actually eating. The parking garages are clustered in a group near the lake on the north end. The Mill student can avoid conflict by sticking to a strict study schedule: routing cars along a street parallel to Mill to a garage would reduce the risk of being hit. Drivers would benefit from such an arrangement as well. Because of frequent street crossings, Mill requires sudden starts and stops, both of which are liable to cause automobile crashes. A more predictable road is a safer road, just as an uninterrupted hour of study time is infinitely more valuable than a handful of ten minute blocks. Additionally, drivers would be forced to walk a few blocks from the heart of the party to get to their vehicles. Such a policy would help ensure the most inebriated individuals do not ever make it to their cars and onto the roads and highways where they threaten others lives. Roads in the Valley were not designed with bicycles in mind. Bike lanes ar e thin and dangerous afterthoughts that disappear from the asphalt whenever they become the least bit inconvenient for cars. By keeping Mill free of cars, bikers may zip north and south without fear of careless motorists, especially in daylight hours. Daylight compounds the available space for bicycles; the most popular establishments on Mill are closed during the day. With the car lanes empty, bicycles can roam without fear. Bicyclists are less common at night; when the daily commute is over would be invaluable to another group currently underrepresented in the city. Street vendors and performers, though common in other cities, are uncommon in Tempe. High temperatures are at least partially to blame, but the cool summer nights and winters bring no deviation from the mean. With a vast empty expanse between defunct sidewalks, a carless Mill would see new breeds of salespeople and entertainers. Local artists could set up stands and sell their wares as they do at farmers markets. Food carts would surely cater to shoppers unwilling to pay more and wait longer at a full service restaurant. Existing individuals could use the extra room as well. The guitarists endemic to Mill street corners could bring additional amplifiers and other musicians with them, thus expanding their operations. Restaurants could lure customers inside with samples of signature dishes without risking police citations for obstructing the sidewalk. The clothing stores might hire models to show off the latest fashions for sale. Any business can come up with a way to advertise itself given a public place to advertise in. Businesses close to Mill would also benefit. The areas surrounding Mill would see bigger profits as well. Cars that would normally travel north and across the lake via Mill would be forced west. ASU lies to the Mill Districts immediate east and prevents meaningful north-south movement. The first major street to Mills west, Ash Avenue, does not even begin to approach Mills grandeur. The buildings on Ash are generally old and run-down. The flow of cars along Ash would empower Ashs businesses by the same mechanism that begets cities along interstate highways and around seaports. With more people seeing and interacting with its businesses as a matter of course, Ash Avenue would surge along with the Mill District. One might wonder – for every cars worth of commerce Ash gains, would Mill not lose an equal amount? The Mill Districts shops are very focused in what they sell: custom-printed T-shirts, bulk candy, and designer clothing, to name a few specialties. Ash Avenue offers more general products – a gas station, convenience store, and coffee shop all sit within a quarter mile of each other. Special-interest items are not as readily desired as general ones. One might impulsively indulge in a latte before a long day, but it is hard to imagine the average person stopping to check out the new Autumn styles on their way to work. Someone buying from the Mill District is not doing so on whim, but on a firm intent, and intent does not strike at random. Times Square in New York City is proof that municipal economics is not a zero-sum game: despite carrying no car traffic, Times Square manages to eke out a simple life as the most important commerce hub in the city (not counting Wall Stre et). Tempe lacks public places; a pedestrian Mill District could act much like a park. Tempe has only one remarkable area for the public to congregate: the park on the shores of Tempe Town Lake. Because the park is among the most important in the Phoenix metropolitan area, all manner of festivals and charity events are held there. Where can residents go to relax Saturday morning when the paths by the lake are crowded with American flags or runners for breast cancer? No alternative exists. A quiet and spacious place free of traffic is ideal. The Mill District could become all of these things during the day if cars were detoured away. With the simple addition of benches, tables, and more plants, the space could serve as a park in its own right when not hosting Tempes nightlife. Tempe stands to benefit from switching off the traffic lights and painting over the lines at the Mill District. Motorists, walkers, and bicyclists alike would be safer as they move around the city. Both Mill and neighbor Ash would see economic improvements from redirecting traffic to the latter. Mills capacity to act as a park with only minor renovations is wasted on automobile traffic, particularly in a city where the only other major public place is reserved every other weekend. Mill transformed would be more than the nightlife hotspot it is reputed to be – the district would be able to serve a purpose at all hours of the day.

Modern print technology - an overview essays

Modern print technology - an overview essays As in almost every other business, technological advances in the publishing industry over the last 20 years or so have seen magazine - and newspaper - production streamlined, speeded up and improved beyond recognition. However, in spite of these advances, many of these basic processes have remained the same. Copy and photographs still need to be produced in the same way - articles must still be painstakingly read, while spreads and advertisements must still be planned and plotted in. And in spite of the advances which have so revolutionised the industry - software which automatically generates articles has yet to be developed. The same is true to some extent of editing, subbing and page layout and design - although we now have tools which accelerate and refine the process, there will always be a need for those with the skills which make the publishing industry such a hotbed of talent and creativity - journalists, artists, designers, photographers and technicians. However, the technology now available means that for magazine production professionals not only has the entire process of getting raw copy into the form of a glossy magazine been radically improved, it's also turned anyone with a PC, a printer and a scanner into a publisher. And that's a very powerful thing. Now, almost anyone who can string a sentence together or stick a piece of copy next to a picture can make a magazine. When the technology now commonplace in the publishing industry first began to emerge in the mid 80s, it revolutionised the industry in several significant ways. Up to this point, magazines and other printed matter were being produced in highly proprietary, laborious and time-consuming ways by skilled print craftsmen. Journalists, writers and editors were only allowed to hand in neatly double typed, paper manuscripts to the printer or typesetter. This had been hand-subbed and marked up to indicate which font to use and what size it should be....

Analysis of Holy Water Essay Example | Topics and Well Written Essays - 500 words

Analysis of Holy Water - Essay Example Water is an uncontrollable force and people find joy living in the illusion that they can control the uncontrollable. She is not cynical of people that don’t share her intensity of love for water, she merely shows in a very subtle and delicate way that people consider water another commodity, they take it for granted whereas it is a force of nature, and in some parts of the world it is extremely scarce. True value for this blessing can be observed in those remote areas of land where people collect it drop by drop. That is why people (including Didion) show due respect to water while others might consider that overdue. The technique used in this essay is predominantly not of ethos or logos, but of pathos. Didion clearly states that she is simply obsessed with water, not by its politics but by its flow, how the water flows in ducts and pipes and drains. She meditates thinking about this natural force. The weird thing is she was once caught in the river passageway in a military-raft when she was seventeen and instead of panicking, she was ‘deliriously happy’. She highlights how water moves around from one place to another and how it has become commodity that is released or held according to supply and demand. UNIVAC 418 machine has been mentioned probably referring to the ‘mechanics’ of water control. People have devised water-speak like â€Å"putting some over the hill† and â€Å"pulling it down† to indicate the movement of water. They move around water in a mechanical fashion. Didion points this out when she missed her chance of ‘draining the quail’. She deemed that a vocation that she missed and puts it as missing on her ‘instinctive affinity’. To her it was a matter of utmost significance to be able to control the magnificence of huge water reservoirs. The complain Didion makes is that people don’t realize how water affects their daily lives. Even if there is someone she talks to on this

Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 words - 3

Consumer Behaviour - Essay Example s the organisation has further divided them into categories: companion animals, vegetarianism, animals used for clothing, animal testing, and animals used for entertainment. Their print ads is composed of famous Hollywood stars that are vocal and committed members of the organisation such as Alicia Silverstone, Pamela Anderson, Eva Mendez, Sophie Monk and many others. The print ad used is for the vegetarianism category by Cloris Leachman wearing a gown of violet and green cabbage (www.peta.org 2009). The vegetarianism category is chosen based on several empirical studies included in the essay that was able to establish that health issues and environmental concerns affect consumer behaviour and are important factors for British consumers. A study determined the factors that affect the behaviour of vegetarians by conducting an online survey to respondents located in the United Sates, Canada and United Kingdom. The results showed that majority of the respondents are committed to environmental issues, while some for dietary and health reasons. There are also a few who intends to lose weight (Fox and Ward 2008). Studies showed that consumers have low consumption of meat, even those produced in a responsible way. By conducting the study they were able to determine the relationship between consumer behaviour and personal values. The study specifically determined that consumers who eat or consume less meat or none at all demonstrated values such as: controlled, not risk takers, reflective, and value a good conscience. The study found out that values affects and influences consumer behaviour although the universality of the result is still weak and questionable. Lastly, the study determined that consumers who value taste the most are less concerned with security and safety and they have an open mind on their food options (de Boer, Hoogland, and Boersema 2007). A study also evaluated the effect or appeal of nutritional values added in food products on consumer behaviour.

Netflix Case Analysis Study Example | Topics and Well Written Essays - 1000 words

Netflix Analysis - Case Study Example On the basis of this an overview of analysis tools has been discussed such as the 3C’s, STP and the 4 P’s. The 3 C’s model is used to provide an overview of the company. Based on this overview the market conditions can be assessed which help the managers in forming strategies for the company. Based on this the company can rectify its weaknesses and progress towards success. Company: Netflix is a DVD rental and online streaming business. The services offered by the company are in a combined form and these have attracted the customers. The services of the company are slow but once the videos are acquired then the services and facilities which are offered are unmatchable and incomparable. Customers: For the success of the business, the needs and requirements of the customer are important and therefore they should be assessed. The company has faced losses when a new strategy of separating both the practices was introduced. This also increased the subscription charges of the company. Competitors: The business faces competition from products like Apple iTunes, Amazon video on demand (VOD), Google TV and YouTube and others. All these provide similar services and have benefited highly from the splitting decision of the company (Dau, and Wesley). Segmentation: In this process the company will identify the segment which will be interested most with availing the services of the company. The company has segments its consumers in order to market them in a better way. by segmenting consumers, the company can do well in the market. Targeting: Finding the most appropriate segment and finding the factors which will satisfy these individuals most must be assessed. On the basis of this all the price and the product related strategies are formed. By targeting different segments in a different way, the company can get better results. Positioning: In this segment the appropriate industry is

Effects Of Making Assumptions Based On Stereotypes Social Work Essay

Effects Of Making Assumptions Based On Stereotypes Social Work Essay Stereotype reflects the perception one has of other individuals based on their different physical abilities, emotional appearance, religious, cultural disposition, sexual orientation or ethnicity without knowing anything personal about that person and these views are often connected to experiences, observations or other influences such as the media. I will first outline below some of the reasons why it is important to avoid making assumptions based on stereotypes when providing care for someone and then later on show how individual care workers can guard against doing this. Making assumptions, based on stereotypes, when providing care for someone can have a negative effect on the quality of care, as illustrated in the case of Mhà  iri who suffered from a stroke and needed a wheelchair but opted instead for personal care at home. The care manager, Stuart, who did the assessment could have found out about her sexual preference had he not assumed because she was married that her relationship with partner Gillian was heterosexual. This would have allowed more sensitivity to be shown by the carers when attending to her personal needs. The stereotypical assumption that disabled people cannot communicate would have the consequence of them not being listened to properly and this would deny them the right to appropriate services and having a voice. This would impact on their individuality and personal needs, thereby affecting the quality of care being provided. As one participant wheelchair user pointed out in Its like when you go to the hospital or the doctors, if you go with anybody because youre in a wheelchair they dont address you, they look over you and that really infuriates me. This underscores the need to speak directly with the service users rather than making assumptions that they are helpless or not capable of discussing their caring needs. Showing narrow-mindedness because an assumption is made based on stereotype, is being prejudice and this was highlighted in Gypsy Travellers report about prejudice within the health care service. It can prevent Gypsies from gaining access to appropriate medical services such as the barrier presented by a receptionist the receptionist are harder to get past à ¢Ã¢â€š ¬Ã‚ ¦ I think theyre doing the doctor a favour à ¢Ã¢â€š ¬Ã‚ ¦ I did something good today, I kept the Gypsies away. Another stereotypical assumption illustrated in is that people with mental health problems are prone to violence such was the case of Simon Jackson. However, he was just reaching out for help and often misunderstood, as he was suspicious of any authority figure. Making stereotypical assumptions can prevent people receiving appropriate care and if a carer has a prejudicial view it could further complicate the matter and deter users from accessing the services. For example, as given in, a disabled lesbian fel t that she was seen as somehow unnatural or abnormal. However, when these beliefs are carried through, it becomes discrimination. An example of this provided in K101 Block 3 Unit 10 where council estate residents were seen as failures and not interested in academic success. In providing care for someone in a local community, care workers should recognise and value diversity, that is, people are different and should be treated differently but fairly to avoid inequality and discrimination. Therefore, it should not be assumed that providing personal care for an Asian female would be the same or similar to that for a white European female. Care workers need to be culturally sensitive and take into account the differences in peoples lifestyles and family relationships. As in people with speech impediments are sometimes stereotyped as being deaf and are often shouted at when communicating and this should not be indicative of all people with such a disability. When providing care for someone with this disability, a carer needs to be more informed about that persons capabilities before engaging to avoid any communication barriers or leaving that person feeling demoralised. It may sometimes be necessary to use stereotypes and make assumptions as it can act as a guide to help in decision-making, such as when organizing a social event for older people in a care home as this could be the target audience and provide the opportunity to cater to their specific needs. Individual care workers can guard against making assumptions based on stereotypes by being more tolerant and make every effort to understand that person better. The care worker should find out what help a disabled person needs instead of assuming what they think they need based on previous experiences or observations. It is important for care workers to avoid being condescending when disabled people are accompanied by their cares but should communicate directly with the disabled persons. If the care worker is not able to understand someone with a hearing impairment, they could ask the person to tell them how they prefer to communicate and not pretend to have understood them when they have not or they could become familiar with that persons method of communication and find ways of keeping that communication going with aids such as Mankaton or other similar sign language. It is essential to identify that there are different religious, cultural and other particular needs of people, ther efore care workers should also see service users as individuals and tailor care according to their individual preferences so that appropriate services can be provided. Care workers need to develop a knowledge and understanding of how the law affecting disability and discrimination as the Disability Discrimination Act 1995 protects disabled people and does not only apply to people who have a physical disability, visual or hearing impairment but can also cover people with learning disabilities. In addition, they should also be familiar with the Race Relations Act 1976, as it is unlawful to discriminate against a person on ground of race, colour, ethnic origin or nationality. An example of this was demonstrated in with an account given by Roz, a white nurse when a patients wife made loud racist remarks that she thought it was disgusting that her husband should be in a bay with three black men on their own which offended the men. Roz did not collude with this racist view by changing the ir bays but instead left the men to sort it out amongst themselves, after gaining their views. In conclusion, an assumption based on stereotypes when providing care for someone should be avoided as it could be construed as being prejudicial or discriminatory and is likely to have a negative Impact on the service user. Individual care workers can guard against doing this by recognising the diverse global village we live in and be respectful of other peoples cultural, religious beliefs and ethnicity as well as any government legislation relating to disability and discrimination.

J.C. Penney Gift Certificate Concerns :: GCSE Business Marketing Coursework

J.C. Penney Gift Certificate Concerns J.C. Penney Company, Inc. has recently introduced a new point of sale (POS) system developed by NCR Corporation into their stores. In the first six months of operation, it has become apparent that there are unanticipated problems with the accounting and control functions pertaining to gift certificates. The new POS system does not provide for adequate tracking or control of the certificates on the sales floor, store level sales audit has inadequate procedures or data capture capabilities in place to track sales accurately and assign responsibility for missing certificates, and corporate accounting has no control over the gift certificate accounting on the store level and are constantly struggling to reconcile gift certificate information. Problems on the Sales Floor At the POS terminals on the sales floor, gift certificates are being stored underneath the cash register in a drawer with no security or control. The security and control of gift certificates has been overlooked during the drafting of the procedures for the new POS system. As a result, the security and control on gift certificates on the sales floor that had been in place with the old system has simply stopped. Employees are purely on the â€Å"honor† system. When sales associates ring up a gift certificate sale they have to key 1) the appropriate twelve-digit SKU from a list of 3 choices, and 2) a dollar value for the gift certificate shown on the face. For example, SKU #1 represented the $25 gift certificate, SKU#2 represented the $50 gift certificate, and SKU #3 represented the $100 gift certificate. After the sales transaction is complete, the sales associate must manually record the dollar value of the gift certificate on their cash audit report. During times of high volume, sometimes this final step is overlooked. Typically, the cashiers are just keying SKU #1 for any gift certificate sale and keying in the appropriate dollar value from the face of the gift certificate. The SKU’s are not electronically tied to a dollar value. This is a limitation of the previous POS system that was not addressed during the testing stage of the new system. Therefore, the error rate is very high and discrepancies in gift certificate sales are common. At the close of the shift, an electronic cashier report is generated on the register that just shows a total dollar amount tied to a SKU.

Cyber Security Policies in the Private and Public Sector

Cyber Security Policies in the Private and Public Sector Cyber Security Vulnerabilities and Associated Threats of Cloud-Computing 16-03-2013   Cloud computing is a technology through which the information services are provided on demand basis. It is like service oriented architecture. End-users access the services through the cloud as per the requirement. The cloud term basically refers internet, so services are provided through Internet. Cloud computing reduces the total cost of accessing the application.The applications are developed by the third party and the users pay per service to the third party for accessing the service. But there are lots of security risks associated with the cloud-computing. These relates to the data privacy, other vulnerabilities and associated threats. These vulnerabilities and the associated threats will be discussed in this paper. Effective Policies and procedures will also be defined in this paper which will help in managing the estimated risk of the threats. Cyber Security Vulnerabilities and Associated Threats of Cloud-Computing Cloud-ComputingThe information technology is growing these days and the managers are trying to reduce the total cost of development of the services using various means due to a number of business reasons. Cloud-computing is a technique which helps the management in reducing the total cost of development. The required resources are configured in a cloud and the users access these services through the cloud. In case of in-house development, the complete process is done inside the company premises and using the resources of the organization. So the organization has to pay for the complete resource to the vendor even if full service is not required.The license to use the product is also very costly. The organization has to pay for the complete product even if a part of the service is required. In the case of cloud computing, the users need not to pay for the entire service or product, he will pay only for the part of the service. For example, a service is created for user-id creation and as most of the organization needs this policy, so this policy is created and configured in the shared pool of resources. Now the different organizations can access the service as per their use. This helps in overall reduction of the total cost of accessing the service.These resources are configured in a shared pool of resources. These shared resources include the servers, storage, networks, services, etc. Cloud computing has many forms and these forms are mainly as described here: â€Å"Software as a Service†, â€Å"Platform as a Service†, and â€Å"Infrastructure as a service†. This technology has many advantages but it has some disadvantages too. As discussed above, that the services are provided by a third party vendor, so the responsibility to provide support and maintenance is also taken care by the third party service provider.When a company access the service using cloud- computing, the crucial business data resides in remote servers provided by the third party so there are lot of risk related to data privacy and confidentiality. The research related to analyzing the vulnerabilities and associated threats is going on and suitable actions are being taken to control the risk level. Cyber Security Vulnerabilities, Threats and Actions Vulnerabilities refer to the loop holes in the system or the flaws in the system. When an organization has decided to move on the cloud, then it should also consider the associated vulnerabilities and the threats.Some of the major vulnerabilities are discussed below: Session Hijacking It means that the cloud or the required service is hacked by the hackers using a valid session key. This key is used to gain the unauthorized access on the critical resources of the organization. Once hacked, the hackers can have the complete access on the systems, and they can perform any malicious activity they want to do, to hit the company resources. If proper and effective security measures are not followed in the infrastructure then it may cause a heavy business loss in terms of financial terms as well as the reputation of the organization.Probability of Occurrence The probability of occurrence of these types of attack is generally high. The reason being is that the attackers keep on continuously scan the system to find out the vulnerabilities in it. Once they gain the access, they just execute their jobs. Effective Policies & Procedures To mitigate this kind of risk, firewalls should be implemented in the system at the right places. Firewalls prevent unauthorized access of data. Rules and policies should be configured to protect the session keys. To increase the awareness among employees, a proper training should be given to them.For example, session monitoring should be done to keep a check on the malicious activities. Virtual Machine Access In this technology, the servers uses same resources like operating syste m, business applications, etc which are used by the virtual machines & other servers. If the attacker is successful in to gaining the unauthorized access to any of these system resources, then the whole system can be compromised easily. If other virtual machines are also located in the same configuration zone then there is a high risk of compromising other virtual machines too.This may directly hit the operating system and the host server and hence all the services hosted by the server. Probability of Occurrence The probability of occurrence of these types of attack is also high. As the flaws in the software or hardware becomes the root cause of these types of attacks. The bugs or flaws in the software are identified at a later stage and regular updates or patches needs to be applied on the software. Effective Policies & Procedures The software should be regularly updated and patches should be applied on it.Hardware flaws should be filled up using various tools. An effective network configuration is very important to mitigate this type of attacks. Service Availability This is a major weakness in cloud computing technology. No company can afford the unavailability of the required service. The company has to suffer from a huge business loss in case of downtime. The services offered by the cloud are not much reliable, any outage in the system may cause the services to stop working and hence the services will not be accessible. And this would be again responsible for a major loss to the company.Service Level Agreements (SLA) must be well defined and signed by both the involved parties and the above mentioned issues should be discussed and taken care using the SLAs. Backup plans should be carefully designed and implemented so that the risk level can be controlled. In case of any outage, let’s say electricity outage, can be taken care by switching to electricity generators or other back-up devices. Probability of Occurrence The probability of occurrence of th ese types of attack is generally low. This types of issues rarely occur in any organization.Service providers mostly keep the backup resources so that the system working remains continuous. And in case of some issues, switches to the ready back-up resources can be easily done. Effective Policies & Procedures To mitigate this kind of risk, firewalls should be implemented in the system at the right places. Firewalls prevent unauthorized access of data. Rules and policies should be configured to protect the session keys. To increase the awareness among employees, a Cryptography Flaws This flaw refers to the weakness in the cryptography techniques implemented in the cloud based system.Hackers can easily decode the encoding mechanism used in the system if there are some security gaps, for example if the key used in the encryption mechanism is not secure and strong enough then the attacker can easily gain the access to the key and hence they can easily decode the encrypted message to the original text form. Probability of Occurrence The probability of occurrence of these types of attack is generally medium. The reason being is that most of the times, attackers could not find out the key used to encrypt the data or it is difficult to decode the encoded data.Effective Policies & Procedures To mitigate this kind of risk, strong cryptography techniques should be used. Ethical hacking can be done intentionally just to test the security level of the complete system. This test will help in analyzing the security gaps in the system and then these loop holes can be filled with effective security procedures. Data Privacy When the data resides in third party servers, then this risk of data privacy always persists. As the crucial data is handled and managed by the third party, so there are high chances of risks to data privacy and confidentiality.Basically an agreement is signed-off between the parties for accessing the services. It should also include the issues related to mai ntaining privacy of data. Suppose the contract gets completed, now what would happen to the data which is stored in the third part servers? Probability of Occurrence The probability of occurrence of these types of attack is generally high. The reason being is that the data is always accessible to the service provider. Service providers take care of the support and maintenance of the data too. This risk is generally high.Research is going on so that this issue can be sort out. Effective Policies & Procedures These kinds of issues should be openly discussed with the service provider before signing any agreement. Vendor’s Technique As the technology is growing, there are lots of vendors coming up in this industry. Sometimes these vendors are immature and they follow the platform specific techniques which cause trouble in migrating to the new service or integrating with other services. The developed technology will be of no use if it cannot be updated or integrated with other ser vices as per the requirement.Probability of Occurrence The probability of occurrence of these types of attack is generally medium, as it varies with the knowledge and experience of the service provider. Effective Policies & Procedures Proper research should be done before finalizing the right vendor. The initial requirements should be crystal clear so that both the parties should understand what actually needs to be done. There should not be any communication gap between both the parties so that in case of some issues, the right action can be taken immediately to fill the gaps.Dependency on Internet As discussed above, the services are accessed through a cloud of shared resources. This cloud refers to internet. So in other word we can say that the services are accessed through the internet which means that the services are highly dependent on internet. Suppose internet goes down then the client will not be able to access the required services. Probability of Occurrence The probabili ty of occurrence of these types of attack is generally low. The reason is that backup plans are ready for the service in case of some emergency.As the service provider also realizes the importance of internet so enough resources are used so that the system does not suffer from any kind of outages. Effective Policies & Procedures To mitigate this kind of risk, backup plans should be ready and available all the time so that if at any time, the system disrupts, the backup plans can be used so that the functioning of the system does not affect in any way. There are other important security threats too which are associated with cyber-security. These are discussed below: Denial of Service (DOS) Attack Denial of Service attacks are also known as DOS attacks.Due to these attacks, the legitimate requests of the end users are not completed due to heavy loading of the host server caused by the fake calls. Attackers may hit the routers or over flood the host server using the fake calls and this prevents the legitimate calls to execute. This may cause the complete disruption in the system. Appropriate rules and filters should be configured in the firewall to mitigate the risk associated with these attacks. Customer Satisfaction Customer satisfaction increases with the implementation of the above mentioned policies and procedures.The implementation basically helps in the availability of the service in a secure environment. And customers would be happy to gain access to the required service whenever they need and as per their requirement and that too in a secure environment. Hence we can say that the implementation of the above mentioned policies and procedures helps in increasing the customer’s satisfaction level. Conclusion In this research paper, various security vulnerabilities and the associated threats related to cloud computing are discussed.Cloud computing really helps in reducing the overall cost of accessing a service. But the security risk associated with t his technology cannot be ignored. Proper security measures should be implemented in the system. Secure protocols should be designed and configured so that a balance can be achieved between the cost and the security level. References 1. Blaisdell, R. (2011, February 24). How Much Can You Save On Your Cloud Computing Implementation? Retrieved from Ezinearticles. com: http://ezinearticles. com/? How-Much-Can-You-Save-On-Your-Cloud-Computing-Implementation? amp;id=5989672 2. European Network and Information Security Agency. (2009). Cloud Computing – Benefits, risks and recommendations for information assurance. Heraklion: European Network and Information Security Agency. 3. Mell, P. , & Grance, T. (2011, September). The NIST Definition of Cloud Computing. Retrieved from US Department of Commerce National Institute of Standards and Technology, Special Publication 800-145: http://csrc. nist. gov/publications/nistpubs/800-145/SP800-145. pdf 4. Meiko Jensen ,Jorg Sehwenk et al. , â⠂¬Å"On Technical Security, Issues in cloud

Complexities of farming essays

Complexities of farming essays The complexion of farming is changing radically. The land cannot support as many farm families as it did in an earlier time. Small farms are being consolidated into larger ones. General farms, with several kinds of crops and a barnyard of farm animals, are yielding to specialty farms that concentrate on a single major crop. Family farms are declining; corporate farms are increasing. Efficiency is growing. Crops are changing. Techniques are improving. Just as the train, tractor, truck, and airplane changed farm life in the past, the computer and robotics are expected to change farm life in the future (AOL, 1997). And the outcome of this is that during the early 1980's and continuing, the farmer's source of income is indeed being stripped from him. What was once the only means of survival for these farmers, has now become distant memory. Farming techniques are undergoing tremendous changes. Farming will surely become more efficient throughout the world. It will also become more scientific and, in the process perhaps lose some of its romance. People who formerly lived on farms and have fond memories of their rural childhood will barely recognize the new farms. For farmers of the future, it will not be enough to know how to drive a tractor and plow a straight furrow. Farmers must change with the industry, as it becomes increasingly more sophisticated. The farmer must become more of a specialist to compete in the marketplace. This is a reason why many of today's farm families are on a decline; that is, that today's farmers are not able to purchase the latest machinery or equipment, for they have to be cautious about where they put their money. The 1980's sometimes referred to as the "farm crisis" decade of the 1980's, while the 1970's were referred to as the "boom years". It was in this time period that farms expanded in size and farm numbers dropped. But in the 1980's, two unusual things happened. First, older farmers seemed to stay...

In Romeo and Juliet there are lots of opposing themes Essays

In Romeo and Juliet there are lots of opposing themes Essays In Romeo and Juliet there are lots of opposing themes Essay In Romeo and Juliet there are lots of opposing themes Essay From the beginning of Romeo and Juliet we are introduced to the themes of life and death, death in particular. In the prologue we are told that the play will result in two deaths, those of the star-crossed lovers. We are also told that ancient grudge break to new mutiny, which again informs the audience of the fate the play is bound to. The new mutiny is shown in Act 1 Scene 1 when Abram, Sampson, Gregory and Tybalt fight, the reason being that they are from the opposing houses, which bear the ancient grudge that the prologue described to the audience.Tybalt, from the Capulet house challenges Benvolio of the Montague house. Tybalt is described as fiery and he says to Benvolio Turn thee, Benvolio, look upon thy death, believing Benvolio to be involved when he in fact was attempting to cease the fighting. This scene is used to great affect, as it is shows the conflict between the houses at the beginning of the play to ensure the audience know of the conflict, an d will later comprehend that it is the cause of all the deaths throughout the play.Prince Escales of Verona eventually stops the fight, and informs Lords Capulet and Montague that, should there be another brawl, Your lives shall pay the forfeit of the peace. The message is clear both to the audience and the characters, and it is showing how death is a punishment. This scene is split into two halves; the fight, which revolves around the theme of death, and Romeos conversation with Benvolio, which is referring to life. We are informed that Romeo has been creating artificial nights for himself and that he private in his chamber pens himself. He is melancholy, and when Benvolio seeks the cause of his sadness, he discovers that Romeo is Out of her favour where I am in love.He is discontent with his life, and feels that it is worthless without Rosaline. At this point in the play he does not realise how terrible death is, and thinks it a better option than being melancholy. This shows othe r people easily affect him, and also that he is unaware of the pain of death and the effects it can have. This is the first of many links between love and death during the play, and Benvolio claims he will die in debt if he cannot teach Romeo to forget Rosaline and love another women. This gives the image of death being a repayment of debt created within life, closely linking the two.The next time death appears in the play is when Benvolio compares women to poisons, and says to Romeo, the rank poison of the old will die. This portrays the image that women are the cause of ill health and death. This is ironic because at the end of the play Romeo does die from a poison, and he takes it because he cannot be with the women he loves. This is one of the many prophetic images Shakespeare uses throughout Romeo and Juliet, all of which are used to great affect. Another example is in scene four, where Romeo voices his fears of an untimely death, and feels that if he enters the Capulets ball i t will bring about his death, which is true as it is at the ball he meets Juliet. Had he trusted these predicaments, he would not have met Juliet, meaning he would have had no reason to kill himself.At the ball, Tybalt sees Romeo, and wishes to strike him dead, but Capulet will not allow this, as he does not want to spoil the party. When Romeo finds out Juliet is a Capulet, he is distraught, and claims, my life is my foes debt. He believes that his life is owed to his enemy, and that he would be happier dead as he cannot be with Juliet. Juliet also says she will die if she cannot marry Romeo, which is another example of irony, as in the end of the play she does die, and mainly because she did marry Romeo. This again portrays the close relationship between love and death, which is carried throughout Romeo and Juliet.Act 2 Scene 2 is also portraying this relationship, when Romeo creeps back into the Capulet house to see Juliet. She tells him that if the guards see him they will murder him, but he says that, My life were better ended by their hate/ Than death prorogued, wanting of thy love. He would prefer to die early and be with Juliet, than live a long time without her. Later in this scene Juliet says that she wishes Romeo was like a wanton bird, and Romeo replies I would I were thy bird, but Juliet confesses that she would end up killing him, as she would constantly be giving him affection.In scene 3 we are introduced to Friar Lawrence, who plays a very important part in the play, connected with both life and death. In his speech we are informed that he has a special interest in plants, some of which have healing qualities, others which are used in the production of poisons. This leaves the audience wondering whether his purpose in the play will be to heal, or the opposite.Mercutio provides another example of the link between love and death in scene 4, when he talks about Romeo being shot with Cupids arrow. In scene 5 Juliet performs a soliloquy, and towards the end of this she says But old folks, many feign as they were dead/ Unwieldy, slow, heavy, and pale as lead, informing the audience that many of the senior members of Verona act as if they are already dead. This gives the impression that Verona is permanently linked to death.The final scene in this act, scene 6, is the point at which true love finally runs its course, and Romeo and Juliet are married. Romeo says something very prophetic in this scene. Then love-devouring Death do what he dare/ It is enough I may but call her mine. This is saying that they are not afraid of death as long as they are together, and are prepared to die for each other, which is in fact the final consequence. Friar Lawrence then claims that, These violent delights have violent ends/ And in their triumph die like fire and powder. This is even more prophetic as it states that all good things end badly, as does the play.Act 3 Scene 1 contains the second fight of the play, when Tybalt seeks revenge on Romeo for attending the ball. When Romeo declines, and claims that he love thee better than thou canst devise, Mercutio takes it upon himself to fight with Tybalt. They fight, and Romeo parts them, but Mercutio is stabbed under Romeos arm. Mercutio plagues both the houses, as it is due to their grudge that he lost his life. Having witnessed the death of his friend, Romeo abandons his maturity and attacks Tybalt, resulting in Tybalts death. He runs, scared of the punishment the law commands death. This is in comparison to the beginning of the play when he was unaware of the fear death can bring.At the end of the scene Benvolio, having told the Prince what happened, proclaims, This is the truth, or let Benvolio die. This is the second time he has used his life as a guarantee, for at the beginning of the play he vowed to die if he could not persuade Romeo to love another women.Prince Escales decides the punishments, and is persuaded by Lord Montague that, His fault concludes but what the l aw should end/ The life of Tybalt. He reduces Romeos punishment to banishment, but vows that in future he will be deaf to pleading and excuses, as he has lost his kinsman, Mercutio.In scene 2 Juliet is told by the nurse, hes dead, hes dead, hes dead! and she believes it to be Romeo. She asks Can heaven be so envious?, but the nurse replies, Romeo can, though heaven cannot. When Juliet discovers that Tybalt is dead and Romeo banished, she says it is worse than her mother, father, Tybalt, herself and Romeo being dead.Romeo agrees with Juliet in scene 3, when he says, Banishment? Be merciful, say death:/ For exile hath more terror in his look and he emphasises this with images of Juliet being in heaven where everyone except him can look at her. He is being very selfish, as the Friar tells him when he says if he killed himself he would be killing Juliet as well. This is prophetic as, when Juliet finds out Romeo is dead she does kill herself. He also tells Romeo how it would be a sin, an d he would go to hell, linking death with the next life.At the beginning of scene 4 Lord Capulets view on death is shown, and it is very different to Juliet. Well, we were born to die. He does not think it is worth getting upset about, as everyone dies at some point. Paris and Lord Capulet do not show respect for the dead, as they are now talking of weddings, rather than mourning their loss.In scene 5 Romeo is saying he must leave Juliet or he will die. He is now acting rationally, and realises that as long as he is alive he may be able to come back. Juliet doesnt want him to go, but then changes her mind. She then later finds out about her marriage to Paris, and refuses. Her mother shows no feelings for her, and says I would the fool were married to her grave, which is how Juliet dies.In Act 4 Scene 1 we are told that Juliet is weeping for Tybalts death, but she is being hurried to get on with her life. Not much respect is shown for the dead at this time as they are now thinking of weddings rather than grieving for their loss. However Juliet is willing to end her life is she cannot be with her love. This gives us the impression that her life is worthless without Romeo and she doesnt value her life very much. She reinforces this later on when she says, o bid me leap, rather than marry Paris/ From off the battlements of any tower and she lists other terrible things she would rather do.Later on in the scene Friar Lawrence tells Juliet of a plan to fake her death in order for her to live a good, sin-free life with Romeo. This shows how powerful death can be, and can cause good things as well as bad.In scene 3 Juliet is about to take the poison, but is scared about what will happen if it doesnt work. She doesnt want to die and is scared she will wake too soon. She gives vivid descriptions regarding death, such as So early waking what with loathsome smells and shrieks like mandrakes torn out of the earth. She also talks about Tybalts ghost. She is hysterical at th is point and is confusing life with death.The next example of death is not until scene 5 when Juliets body is discovered and death is quite a prominent part in this scene. There is a lot of repetition of the word death and phrases connected with it. We are told that Juliet is ready to go, but never to return when Friar Lawrence asks if she is ready to go to church.Death is personified when Capulet says, o son the night before thy wedding day/ Hath Death lain with thy wife. They regard death as an evil being that takes all, and this is also used later in the play. Later it is shown how people dont realise how bad death is until it happens to them. Earlier on in the play lady Capulet said I would the fool were married to her grave but when this actually happens she claims and with my child my joys are buriedHowever during the Friars speech we are told about the religious beliefs at the time. Friar Lawrence talks about the next life, showing the connection between life and death, and how the second life is better.Act 5 starts a very dramatic part in the play, which revolves around death. In scene 1 Romeo tells the audience of his dream that was dead. This shows how death can affect people, even when they are unaware of it. It is also prophetic, especially when he says And breathd such life with kisses in my lips Juliet was told by Friar Lawrence that she would wake to Romeo kissing her, so this is like Romeo knew the plan. Romeo is saying how he wants to die for his love, which is what Juliet said as well.Whilst trying to find it, Romeo describes the apothecary and he talks about dead animals, which gives the impression it will contain items to do with death.Romeo uses death and cruelty to persuade the apothecary to sell him the potion, saying how life has been cruel to the apothecary, and that he needs the money.In scene 2 we find out why Romeo did not get the letter telling him of the plan. It turns out that the Friar saving sick peoples lives caused three de aths Romeo, Juliet and Paris.When he finds out, Friar Lawrence says, poor living corse, closd in a dead mans tomb, which is one of the things Juliet was scared of. It is showing how life is trapped and bound to death.In scene 3, death is personified again, this time by Romeo. It is compared to a dirty mouth, eating all that is good, and it is shown how death leads to more death. Paris believes that Romeo killed Tybalt, which in turn led to Juliets death.However it is shown how there are different types of death. By being arrested and killed or by your own free will, which is how Romeo wants to die.On entering the tomb, the connection is shown again between life and death, when Romeo says how Juliet looks alive when he believes she is dead. Death is personified again, and then Romeo dies for his love, unaware she is to wake up only minutes later.Meanwhile, outside, Balthasar is scared of death, in comparison with Romeo who wanted to die.Juliet awakes to find Romeo dead, and chooses to take her life too. She is only 13 and has her whole life ahead of her, but chooses to die for love. This shows again the great relationship between love and death in the play. Another example is that throughout the play there is a love triangle between Romeo, Juliet and Paris; and in the end all three die for love. However love is also linked to life, as the deaths draw the families together and they vow to honour Romeo and Juliets lives.Throughout the play Shakespeare shows obvious empathy, and clearly shows the links between life, love and death. They are very strongly related, and many links are shown throughout Romeo and Juliet.

Operational Decision Making Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Operational Decision Making - Research Paper Example Cemex focuses on continuous improvement of the quality of its products to serve its clients better. Description of operations From the limestone minefields, limestone is transported to the several kilns operated by the company where it is processed to cement and conveyed to storage silos in Jebel Ali, Dubai. The process of cement production starts with the extraction of limestone in the mines. The limestone is then crushed through a milling process and addition materials are added. The milling process produces a fine powder known as raw meal that is preheated and then sent to kilns. At the kiln it is then heated to 1500 degrees celcius to form clinker. Gypsum is then added to the clinker and crushed before being sent to storage silos. Another trademark product of the company is the ready mix concrete. Cement comes from the company’s production plant while water, sand and ballast used in the production of cement mixes are supplied by contractors to the company.. The company ado pted a comprehensive production and distribution system known as GINCO. The system comes up with tailor made solution to every construction challenge with consistent quality. Construction materials such as cement, water, ballast and sand are mixed in the desired ratios by the company’s mixers to meet the specifications of various constructions ranging from buildings to bridges, roads and dams. Supply Chain Decisions The strategy of Cemex is to strengthen its global leadership by improving profit margins in all stages along the cement value chain and maximizing the overall performance of the company. A critical decision that could affect the company and its supply chain is whether to deal directly with consumers of its products or to enlist the services of distributors. Under the present system, the company manufactures and distributes its products in its main markets of Dubai and Abu Dhabi. The company also operates a delivery service and an ATM-like cement dispatch system th at is convenient for its clients. Cemex prefers this system because it allows the company to serve the needs of its final clients more efficiently by engaging directly with them and also gives them a variety of ways to satisfy market needs and keep up with competition in a very dynamic market. If the company is to expand its operations throughout the United Arab Emirates then the need to engage with distributors may arise. While profit optimization remains the focus of the company, subcontracting other firms to help in its expansion and distribution of its products could be critical to its success. Under the present system, the company eliminates additional costs of distributors thereby regulating the cost of its products but the distribution of the products is only limited to Dubai and Abu Dhabi. The decision to expand the company’s supply chain could break the direct contact between the company and its final consumers which allows them to have a clear understanding of what the clients need and create more value for them but it could also open new grounds for expansion through the formation of new partnerships. The decision could also create new employment opportunities as well as giving local businesses an opportunity to grow in trade. Productivity The productivity of the company is measured in metric tonnes of its output. Cemex has a cement grinding mill with an annual capacity of 1.6 million metric tonnes. The company also has nine active

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Entrepreneurship - FACULTY OF BUSINESS, ENTERPRISE AND LIFELONG LEARNING - Essay Example High quality service and greater assortments of coffee and tea menu are of great demand. Kaffiene is an existing brand in London and the investor is planning to expand the brand by opening a shop near King’s College after analysing its potential market growth. Kaffeine established its first store in the year 2006 at 66 Great Titchfield Street, Fitzrovia. The primary idea was to experience its customers an Australian style cafà © that focuses on serving the best coffee, excellent food and cordial service. The gourmet coffee in London was getting popular, when the Great Titchfield street store was launched and since the media, public and industry has bestowed their love and loyalty for Kaffiene as it is one of the primary cafes with its own exclusive kinds in the U.K, setting itself as a brand and a benchmark for its competitors and new entries. Its forte is its service, high store design, and efficiency as well as the empathy, ambience and empathetic staff. Its selection of the best techniques and machinery to brew the coffee from the Synesso Cyncra Espresso machine as well as the rare selection of coffee, tea and fruit beverages as well as assorted menu makes it stand out from the other in the competition (Kaffiene , 2015). Therefore Kaffeine would prove itself to be a flourishing business expansion in the UK market and attract more customers leading to repeat visit due to its established brand name. It would be profited by the propinquity to the King’s College, London which would result in repeat consumers. Kaffeine would offer the best service and beverage prepared in that area with side menus like patties, pastries, fruit beverages, sandwiches and burgers as well as free indoor games, music instruments that the customers can play as their pastime and free books to read and relax (Mortimer, 2011). The Kaffeine

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Globalization and its affect on the american economy - Research Paper Example ld economies results in removal of barriers between nations for free movement of goods, services, investments, and also manpower across national boundaries. Practiced as a strategy, globalization results in enhanced economic activities and hence prosperity of all nations and its impact on the US economy is not different, critics notwithstanding. The second half of the previous century witnessed the rapid growth of the US economy in all spheres. It gained position as by far the most powerful nation on earth in economic and military terms, and had a deciding voice in multilateral organizations like the WTO, IMF and the World Bank. High investments in education, research and development, manufacturing and infrastructure coupled with vast natural resources, low population density and a democratic polity resulted in high prosperity of its population. The prosperity put high wages in the hands of its consumers, and consumer spending on food, personal accessories, leisure and entertainment have become important prime movers of economic growth in a self-sustaining way. Being a free market economy, competitive forces ensured that goods and services are offered at attractive prices and/or features, till the market reached a point of saturation. At this point businesses had to look to ever new products, new markets or newer ways of reducing costs, to sustain in business and grow with profits. Globalization, for which the US and other prosperous Western European countries are the strongest advocates through their dominant position in international bodies, can be seen in this background of saturated local markets and declining competitiveness. A few words about ‘post industrial society’ are not out of place at this juncture. The US society is often called the ‘post industrial society’ where the emphasis is on knowledge as opposed to manufacturing (Daniel Bell as quoted by Marshall G, 1998). In other words, knowledge-based services offered by professionals are at a

Interracial Marriage Essay Example for Free

Interracial Marriage Essay Marriage has been a union between a man and a woman for over hundreds of years. Whether or not it was their choice depended on what time period we were living in. There was a time when young women were promised to older men in order to keep their families in good reverence. There was even a time when a marriage was planned from the moment two wealthy, royal families popped out a boy and a girl. However, today it is mainly that man and woman’s choice, because they simply long to be with one another for the rest of their lives. If they do, however, change their minds, there is always divorce. So what if someone told you that you could not marry someone based on the color of their skin? Times have changed and that should no longer attribute to why a man and a woman should not be brought together in holy union. Be that as it may, some citizens of today’s society are willing to retrogress; losing sight of how much America went through in order to obtain the right of interracial marriage. Most people would think that the only type of marriage that is at threat of being condemned as illegal is gay marriage, but that is wrong. There are actually a few states that would also have interracial marriage as illegal. The Atlantic Wire states that â€Å"about 60 percent of these Southern Republicans are hearkening back to a time†¦when the American mainstream overwhelmingly looked down on people with different shades of skin getting married.† Like afore mentioned, marriage is a choice between two people not an entire government. Not only are we going back in time by making interracial marriage illegal, but we are also violating people’s rights. This violates the constitution! The Fourteenth Amendment guarantees equal rights to all American citizens especially the inclusion of African Americans who were not before. If we take away the right of interracial marriage, we will be segregating a whole group of people from our society. Today’s generation holds millions of interracial children, teenagers, and adults. How will they ever get the opportunity to reproduce and find love if they are limited to someone with the same racial background? For example, if a male is a combination of Hawaiian, African-American, and Chinese, how likely will the chances be to find another individual exactly like him? It seems irrational and  animal-like. We are not separate species that will only mate upon a mating call or by a trigger of hormones; we are human beings for crying out loud. Segregation ended years ago, no one wants to go back to a time where we were forced to drink from separate drinking fountains. One might think that this speculation of events is rather extreme, but honestly how else will society react if we ban interracial marriage? People will still fraternize with different races and soon others will peer onto them with the same disgust they direct towards gay couples. There will be an outbreak of

Corporate Culture And Work Motivation Of Employees

Corporate Culture And Work Motivation Of Employees Motivating employees is vital for any organization aspiring to succeed. However, the process of motivating is not straightforward due to the assortment of individuals needs. Research suggests that the valuable use of human capital, as against physical capital, is likely the most important determinant of organizational performance (Alder, 1991). The task has been made more complex with the fact that personalized needs have changed in recent years. For instance, in countless circumstances financial compensation is not considered as the main motivational factor of employees. As a result, it is extremely important that firms understand how to motivate their employees (human capital) to work to their full potential. It has been suggested that people from different national cultures are likely to be motivated by different factors (Boyacigiller et al, 1991; Fisher and Yuan, 1998).   In general, not all industries have adopted innovative practices in a broader scale, despite the fact that numerous studies have proven their success due to issues such as general unawareness of their benefits or unsuitability with the current corporate culture. Therefore, corporate culture plays a significant role in providing a framework where different motivational issues can act. Research has ignored on rudimentary cross-national differences when studying organizations (Steers and Sanchez-Runde, 2002). While much research has focused on motivation in the domestic US setting, only limited research has explicitly studied motivation in cross-national settings (Earley et al, 1999). Obtaining a more thorough understanding of the degree to which different factors motivate people in different countries is especially critical now as it becomes more common that companies operate in multiple countries and as information, people, and capital begin to flow more frequently across borders.   ORGANISATIONAL AND CORPORATE CULTURE In order to understand the degree to which various factors motivate employees from different countries, we first briefly discuss the national cultures of Sweden and Finland. Scholars (e.g Sondergaard, 2001; Yeh and Lawrence, 1995) have been increasingly critical of Hofstedes (1980)  framework for a number of reasons including that the data is from the late 1970s and cultures have now changed and that it is difficult to capture all of the intricacies of national culture in only four dimensions as well as replicability and psychometric properties of the dimensions. Due to shortcomings of the popular Hofstedes (1980)  framework, Trompenaara and Hampden-Turner (1997) will be used here, and applied to MNCs employees world-wide, to assist in characterizing their national cultures and highlight some differences between them. Generally, corporate culture can be seen as the total sum of all needed organizational activities that aim at fulfilling its purpose. It symbolizes the phrase this is the way we do things around here. Trampenaara (1997) defines it as the way in which a group of people solve problems (Trampenaara, 1997:7). According to a report made by Commissions of the European Communities, an average European individual works 1,660 hours a year and 70,000 hours in a lifetime. This means that large portion of each individuals life is spent at work. Seeing that the workplace is transforming into a second home, employees are to a greater extent drawing their motivation from features related to their work conformity. The increasing need for employees to work well beyond their 60s has lead to the overall worry of employee well-being. Therefore these innovative practices could be a part of an even bigger solution by contributing to the creation of a more human working environment, while at the same time offering incentives for innovation and efficient work. More so, when describing culture, one is discussing about various concepts such as values, norms and beliefs. According to Trampenaaras framework, they are often represented as concentric spheres comparable to the layers of an onion. Figure 1: Trompenaars and Hampden-Turners culture model Source: (Trompenaars et al, 1997) Trompenaars and Hampden-Turner model represents culture from its most implicit characteristic to its most explicit one. The assumption about existence is in the core of culture. This implicit aspect is based on the collective experience from which the group in a work environment organizes itself in order to deal with the environment and the different circumstances that the group has to face. The second layer consists of values and norms. Values can easily be identified as the ideals of a group. They are often written down and are the expressions of good and bad. The norms express what is right and wrong through formal or informal aspects such as law or social control. These norms and values dictate peoples behaviours within a group (work environment). Hence, cultural stability is based on the cohesiveness between the norms and the values in a group. The latter layer is the explicit product of the culture such as language, food, monuments and symbols, art, fashion and so on (Trompenaa rs et al, 1997). According to Donald Munro, culture can also affect motivation at lower physical levels, in that cultures produce artefacts and alter the environment in such a way that other mental processes that serve motivational states are also affected (Munro et al 1997). Therefore, corporate culture provides two implications to motivation: it limits its existence and it also provides a framework where to alleviate it. In general, corporate culture is determined by three characteristics related to the organizational structure (Trompenaars et al, 1997): Table 1: Characteristics à ¢Ã¢â€š ¬Ã‚ ¢ The general relationship between employee and organization. à ¢Ã¢â€š ¬Ã‚ ¢ The authority system which defines managers and subordinates by a vertical or hierarchical system. à ¢Ã¢â€š ¬Ã‚ ¢ The employees opinions about their place in the organizations future, purpose and goals. Source: (Trompenaars et al, 1997) Companies with strong corporate culture are more able to improve their performances by committing members of the organization in a stronger way. Thus, corporate culture highlights values, beliefs and behaviour that should be followed by the employees. Despite this it is up to the employees to decide whether to follow them or not. However, cultural considerations work the other way as well. Employees have an impact on the organization by bringing with them their own beliefs and values (Lok and Crawford, 2004). Hence, their level of commitment will depend on these individual factors. If employees adopt the values and beliefs that the corporate culture stands for, the result will be a high level of commitment and cohesion. On the contrary, if personal values and beliefs do not fit with the corporate culture, the gap can impact negatively on the employees. Obviously, the optimal result is achieved when the organizations culture and the employees beliefs and values match. Trompenaars Hampden-Turner have identified four (4) others different kinds of organizational cultures (Trompenaars et al, 1997) which are; Eiffel Tower culture: A strong and rational hierarchy characterizes where the role, which is strictly defined, is more important than the personality of the managers. Personal relationships are avoided in this kind of organizational culture because it can impact on the evaluation of the employees. Motivation and commitment of the employees are based on their role in the company and the rules that govern it. Guided Missile culture: Based on equality and task-orientation. It relates to other tasks in a bigger process to reach the goals. This culture is widespread in project orientation. This culture implies more loyalty towards professions and projects than organizations because individuals can change companies in order to be hired on a new project requiring their competences. Then, the motivation is intrinsic to people as well projects and can also be implemented by current pay-for-performance practices regarding to the reached objectives. Family: culture is characterized by strong relationships among people, which is mostly the case in this organization. The individuals are close to each other and have developed personal relationships like friendship. Incubator culture: Self-oriented and highly individualistic and egalitarian. The organization serves the fulfillment of the individual. Motivation is intrinsic to people and intense. Figure 1: Diagrammatic representation Trompenaars Four Diversity Cultures Source: (Trompenaars et al, 1997) Depending on the country these diverse cultures can be more or less present and their influence can vary as well. In general, the more attractive the corporate culture is seen by the employees, the more committed they are towards it. Therefore, corporate culture influences motivation of the employees. An attractive corporate culture must be real in the structure and behavior within the organization and not only in the words, which promote pleasant values. Reason for this being that, people can easily perceive the differences between claimed corporate culture and the reality itself. If motivated employees perceive that the culture promoted is not genuine they will lose their motivation and feel betrayed and disrespected (Earle, H.A., 2003). A consequence from this kind of activity can be that employees resign from their jobs. The impact of culture on motivation can also be seen in its capacity to have continuously challenging, productive and dynamic environment. The level of innovatio n and creativity has to be enduring in order to keep employees alert and motivated (Trompenaars et al, 1997). Most of the cultures that Trompenaars describes rarely ever exist in a pure form; they are more often in a combination, with one type dominating the relationship. One type of culture is more common in one country than the other. The figure below explains what type of culture dominates in what country. Figure 2 National Patterns of Corporate Culture Corporate Image Source :(Trompenaars et al, 1997:179) In order to have a more global view on the matter, six nations were placed on the figure (above). The figure shows how each nation differs in respect to the dominating corporate culture. This implies that individuals in each country relate differently, have different outlooks of authority, reflect, learn and change in various manners and that they are motivated by different rewards (Trompenaars et al, 1997). Thus, managers have a crucial responsibility in locating subordinates motivational factors and implementing them into corporate culture. There exist various motivational factors, which can be implemented into corporate culture in order to motivate employees. 3. MOTIVATION THEORY One of the most well known scholars in motivational issues is Abraham Maslow; the reason for this is its universal reputation. He believes that every individual has various needs that have to be satisfied. The hierarchy of needs as the Maslows theory is called consists of five different levels. If those levels are recognized for example in an employee, a manager can distinguish what kind of concepts may be used as motivational factors. Corporate culture itself has a significant role in providing a framework where motivational factors operate. Besides motivation, corporate culture facilitates such crucial aspects of organizational life as unity among employees and overall wellbeing. 3.1 Maslows Hierarchy of Needs theory Maslows theory is rooted in the Western traditions, since it steer action that is driven by self-interests. It takes into consideration how individuals satisfy different needs in their work environment. Maslow argued that there is a broad outline of needs, appreciation and satisfaction that individuals follow, in a more or less similar pattern. The theory also presupposes that a person cannot pursue the next need in the hierarchy, before the current one is satisfied. The hierarchical theory is presented in the figure three below. Figure 3: Maslows Hierarchy of Needs It is frequently demonstrated as a pyramid with the lower needs at the bottom. When climbing up towards the peak of the pyramid, one gets closer to the self-actualization needs. Occasionally managers have used Maslows pyramid as a sort of a guideline. The reason for this is that employees often find it difficult to express what they want from a job. One can relate Maslows theory to traditional and innovative motivational practices so that the higher one goes up in the pyramid the closer he/she gets to the innovative practices. Physiological and safety elements are more directly linked to basic issues such as having a job and getting financial compensation in return for the services provided at work. In contrast, self-esteem and self-actualization are more related to work environment and the job itself. 4. CONCLUSION From the above study and research, I concluded that the fact that the corporate cultures are a mix of cultures explains the use of a motivational theory and this studys results shows that national culture plays a significant role in knowing the conditions for motivating people. It is inspiring that largely opposite factors do the best job at motivating the Swedish and Finish employees. The findings speak to the importance of using extreme caution when transplanting the many western-developed motivation theories, and in fact management theories in general, to other national contexts. Corporate culture that exists in both countries is moderately similar. Both have a mixture of task and person oriented cultures. Culture affects task-orientated or person-orientated corporate culture. Person-oriented culture emphasizes the use of innovative motivational practices, with the aim of developing individuals and their work. These innovative practices result mostly in a high amount of freedom and entrepreneurship spirit that facilitate innovation and creativity- Maslows theory. The task-oriented culture promotes the use of traditional motivational tools.